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WELCOME TO GCAP

Games Connect Asia Pacific (GCAP) is Australia’s premier professional development and networking event for the game development industry, focused on up-skilling and connecting the Australian sector via education, knowledge sharing and the provision of extended personal and business networks. GCAP caters to a range of disciplines and has grown and attracted an engaged audience and esteemed speakers from around the world.

The Focus For GCAP 2022 Is Ambition.

Australian game developers have found their voice in the world and that voice is ambitious. GCAP 2022 will challenge attendees to chase their ambitions and create world class products, experiences, studios, and businesses for an ever-expanding global games audience. GCAP 2022 will provide avenues for personal and professional ambitions to be realised and success to be achieved.

GCAP 2022 will run from Monday the 3rd of October, to Wednesday the 5th of October 2022.
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Tuesday, October 4 • 4:00pm - 4:50pm
Braving TikTok: Creating Community & Running Ads

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TikTok continues to rise as a key platform that should be part of your marketing strategy. The audience is very online, consuming a lot of content, leaving a lot of comments, and regularly discovering their next highly targeted trend on their For You Page.

Is TikTok worth the effort to figure out? In short, yes. It’s one of the only platforms right now where virality is a possibility. In this talk, I aim to help give you the confidence to start your TikTok account, start putting content out and share how to tackle TikTok advertising.
Speakers
avatar for Victoria Kershaw

Victoria Kershaw

Studio Drydock
Victoria is a passionate marketing and communications nerd living in Melbourne, Australia. She's been working with videogames for 7 years, and is currently the marketing lead at Studio Drydock, working with their cozy story game Wylde Flowers. Previously she has managed communities... Read More →

Tuesday October 4, 2022 4:00pm - 4:50pm AEDT
Room 103 1 Convention Centre Place South Wharf, Victoria 3006
  Brand & Marketing