Games Connect Asia Pacific (GCAP) is Australia’s premier professional development and networking event for the game development industry, focused on up-skilling and connecting the Australian sector via education, knowledge sharing and the provision of extended personal and business networks. GCAP caters to a range of disciplines and has grown and attracted an engaged audience and esteemed speakers from around the world.

The Focus For GCAP 2022 Is Ambition.

Australian game developers have found their voice in the world and that voice is ambitious. GCAP 2022 will challenge attendees to chase their ambitions and create world class products, experiences, studios, and businesses for an ever-expanding global games audience. GCAP 2022 will provide avenues for personal and professional ambitions to be realised and success to be achieved.

GCAP 2022 will run from Monday the 3rd of October, to Wednesday the 5th of October 2022.
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Wednesday, October 5 • 10:00am - 10:50am
Talk the talk: How to say the right things about your game

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One of the best ways to convince people to buy your game is through marketing. But before you start talking about your game, you should first figure out what you should be talking about. Players play games for many reasons. Some play to master them, some play so that they can be someone else, while others might play to release their creative juices. Not all players play for the same reasons and not all gamers have the same motivations to play.

Not only should you create a title that satisfies those reasons and motivations, but you should also be able to communicate your game's virtues too. How do you that? How do you figure out what to say? And how do you apply that in your marketing? Well, that’s what my talk is about. I will share with you one of my favourite exercises to help figure out what you should be saying (finding your Key Pillars) as well as giving you an outline of player motivations and how to use them in your communications.

avatar for Michal Napora

Michal Napora

Michal Napora is a video games marketer and owner of video games marketing agency 32-33. He worked on games ranging from AAA's, all the way to indies. He started his gamedev career with Techland, being the Social Media/Community Manager on Dying Light. After leaving Techland, he started... Read More →

Wednesday October 5, 2022 10:00am - 10:50am AEDT
Room 105 1 Convention Centre Place South Wharf, Victoria 3006