Games Connect Asia Pacific (GCAP) is Australia’s premier professional development and networking event for the game development industry, focused on up-skilling and connecting the Australian sector via education, knowledge sharing and the provision of extended personal and business networks. GCAP caters to a range of disciplines and has grown and attracted an engaged audience and esteemed speakers from around the world.

The Focus For GCAP 2022 Is Ambition.

Australian game developers have found their voice in the world and that voice is ambitious. GCAP 2022 will challenge attendees to chase their ambitions and create world class products, experiences, studios, and businesses for an ever-expanding global games audience. GCAP 2022 will provide avenues for personal and professional ambitions to be realised and success to be achieved.

GCAP 2022 will run from Monday the 3rd of October, to Wednesday the 5th of October 2022.
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Wednesday, October 5 • 11:00am - 11:50am
I Made You Some Content - The Community to Content Pipeline

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With social media moving faster than ever, it’s hard to know which pieces of content will stick. Will it be that silly meme you made for fun, or that 30 minute devlog that took ages to edit? Look, it’ll probably be the meme, but that meme can be harnessed to create a powerful and dedicated community who are proud advocates of your game.

This talk will take you through the role of content and how it differs on each social media platform. Every platform will inevitably attract a varied audience, all invested in your game. By translating your game development pillars into digestible marketing pillars, utilising analytics and understanding your audience needs, you will walk away from this talk confident in creating an ongoing content strategy.

avatar for Pritika Sachdev

Pritika Sachdev

Pritika is a Senior Social Media Professional passionate about connecting and nurturing online communities. With a drive to understand the connection between client and audience, she's constantly looking for new challenges within various ethical industries. She’s currently a Senior... Read More →

Wednesday October 5, 2022 11:00am - 11:50am AEDT
Room 105 1 Convention Centre Place South Wharf, Victoria 3006