Games Connect Asia Pacific (GCAP) is Australia’s premier professional development and networking event for the game development industry, focused on up-skilling and connecting the Australian sector via education, knowledge sharing and the provision of extended personal and business networks. GCAP caters to a range of disciplines and has grown and attracted an engaged audience and esteemed speakers from around the world.

The Focus For GCAP 2022 Is Ambition.

Australian game developers have found their voice in the world and that voice is ambitious. GCAP 2022 will challenge attendees to chase their ambitions and create world class products, experiences, studios, and businesses for an ever-expanding global games audience. GCAP 2022 will provide avenues for personal and professional ambitions to be realised and success to be achieved.

GCAP 2022 will run from Monday the 3rd of October, to Wednesday the 5th of October 2022.
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Wednesday, October 5 • 12:00pm - 12:50pm
Everything is Marketing: Why you're a better marketer than you think.

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For decades, marketers have claimed often and loudly that ‘marketing is everything’.
While YouTube pre-rolls, Steam sales, and paid social ads are important for fulfilling your game’s commercial ambitions, the truth is that marketing is a lot broader (and a lot more fun) than one might think.

Marketing may well be everything, but these days it’s important to remember that everything can be marketing. In fact, you’ve likely been marketing this whole time without even realising it!

In this session, Jack Railton-Woodcock (former advertising Creative Director and current Brand Manager of Melbourne game studio Lumi Interactive) will demystify this dark art by busting myths about the marketing world, sharing examples of the good, the bad, and the ugly of advertising, providing a glimpse into the future of marketing, and sharing some creative techniques for developing eye-catching ideas of your own.

avatar for Jack Railton-Woodcock

Jack Railton-Woodcock

Lumi Interactive
Jack Railton-Woodcock is the Brand Manager for Lumi Interactive, developers of Kinder World — a restorative game about houseplants, healing, and community care.He comes from almost a decade of experience in the advertising industry, working as an internationally-awarded copywriter... Read More →

Wednesday October 5, 2022 12:00pm - 12:50pm AEDT
Room 105 1 Convention Centre Place South Wharf, Victoria 3006