As the founder and director of Noble Steed Games, Reuben has been responsible for leading a range of game development projects for clients to both critical and commercial success. He has been a key member of the local development community, being named in MCV Pacific's "30 Under 30 in ANZ Game Development", as well as having the best Indie Puzzle game at PAX Australia, Duped, as named by Gameranx, where he was both the lead developer and creative director.

In his capacity as Studio Director, Reuben has worked with a range of clients to help guide their projects to successful outcomes, ranging from smaller passion projects to large, AAA Publisher funded projects and everything in between. He is passionate about making work more human, and fostering a healthy, sustainable games industry in Australia and beyond by building a diverse, inclusive studio with a strict, documented "no-crunch policy".